Arla - Tre Stelle

Tre Stelle, a subsidy of Arla, is a well-known cream cheese brand, offering a wide range of high-quality dairy products. The brand is known for its focus on delivering premium cheese products to consumers who appreciate quality and taste.

Project Scope and Goals:

• The goal was to increase awareness of Tre Stelle's cream cheese products through targeted advertising on multiple platforms: Pinterest, Meta (Facebook/Instagram), and TikTok.

• The primary objective was to drive engagement and sales by reaching audiences with an interest in cooking and food.

Strategy and Approach:

• Implemented a multi-channel advertising strategy to reach a broad audience across platforms.

• Utilized precise targeting to reach individuals interested in cooking, food, and related topics.

• Used a retargeting strategy to keep the brand in front of interested consumers, increasing conversion opportunities.

• Targeted audiences with an interest in cooking and food in both English and French-speaking regions to maximize reach and engagement.

Key Results and Impact:

• Significant increase in brand awareness and engagement across all platforms.

• Notable growth in sales of cream cheese products following the ad campaigns.

• Successful retargeting led to higher conversion rates.

• Budget optimization ensured cost-effective advertising and maximized return on investment.

Services Provided: Performance Marketing

• Media planning and buying for Pinterest, Meta, and TikTok.

• Developed budgets and optimized spending to cover both English and French-language ads.

• Offered regular reporting to track campaign success in both language segments and all the platforms.