Source For Sports

Source for Sports is a prominent retail cooperative with locations across Canada and the USA. Specializing in sporting goods and equipment, Source for Sports is known for providing high-quality products and expert advice to amateur and professional athletes alike.

Brief

Source for Sports partnered with us to promote Bauer Hockey products, specifically targeting kids and parents with a deep interest in hockey.

The primary goal was to educate the target audience on the superior quality of Bauer's hockey products compared to competitors and to drive sales through targeted digital advertising.

Strategy and Approach

Our strategy was multifaceted, leveraging the power of Meta (formerly Facebook) and YouTube Ads to reach and engage our target audience effectively. Key components of our approach included:

1. Audience Segmentation: Identified and segmented audiences based on interest in hockey, demographics (parents and kids), and purchase behavior.

2. Educational Content: Created engaging ad content that highlighted the benefits and superior features of Bauer Hockey products, including video demonstrations and testimonials from young athletes and their parents.

3. Platform-Specific Campaigns:

   • Meta Ads: Utilized carousel ads, video ads, and sponsored posts to showcase the product’s features and benefits.

   • YouTube Ads: Implemented skippable and non-skippable video ads to deliver in-depth product information and real-life usage scenarios.

4. Localized Ad Campaigns: Ran ads tailored to store locations and product availability, targeting regions with high inventory to solve inventory backlogs and promote sales.

5. Performance Tracking and Optimization: Continuously monitored ad performance, making data-driven adjustments to maximize engagement and conversion rates.

Key Results and Impact::

The targeted digital campaigns for Bauer Hockey sticks yielded impressive results:

• Increased Engagement: Achieved a 50% increase in ad engagement rates, with significant interactions from the target audience.

• Boost in E-commerce Sales: Online sales of Bauer Hockey products increased by 35% within the first quarter of the campaign.

• Higher Conversion Rates: Conversion rates improved by 30%, attributed to the effective educational content and targeted ads.

• Inventory Management Success: Successfully reduced inventory backlog by 25% in targeted regions through localized ad campaigns.

• Enhanced Brand Awareness: The campaigns contributed to a 40% increase in brand awareness and consideration among the target demographic.