Skinjectables Clinic

Skinjectables Toronto is a leading cosmetic clinic in Toronto, specializing in advanced skincare treatments and injectables, especially in Botox treatments.

Brief

Skinjectibles Toronto aimed to boost appointment bookings and revenue through Google Ads, maximizing ROI while optimizing ad spend.

Strategy and Approach:

• Targeted Ad Types: Utilized various ad types, including before-and-after comparison ads and promotional offers, to showcase the clinic's services and drive engagement.

• Keyword Optimization: Selected high-converting keywords relevant to the clinic's offerings, optimizing ad relevance and targeting to attract qualified leads.

• Geo-Targeting: Focused ad campaigns on specific geographic areas within Toronto, maximizing exposure to the clinic's target market.

• Ad Extensions: Implemented site links, callouts, and location extensions to enhance ad visibility and provide additional information to potential clients.

• Budget Management: Monitored ad performance closely, allocating budget strategically to high-performing keywords and ad groups to maximize ROI.

Key Results and Impact::

• Increased Bookings: Achieved fully booked schedules for weeks in advance, demonstrating the effectiveness of the campaign in driving appointment bookings.

• Improved Cost Efficiency: Lowered CPA and increased ROAS through optimized budget management and performance tracking.

• Enhanced Brand Visibility: Increased online visibility which positioned Skinjectables Toronto as a top choice for cosmetic treatments in the Toronto area.

• Client Satisfaction: Strengthened loyalty among existing clients while attracting new ones, consolidating the clinic's reputation as an industry leader.

Services Provided: Performance marketing

• Developed and optimized Google Ads campaigns.

• Managed campaign tracking to monitor performance and adjust strategies.

• Provided regular analysis and reports to the client.