Toyota Service Canada

Toyota Service Canada, a subsidy of Toyota Canada, is known for providing high-quality car servicing and a variety of Toyota accessories. The brand focuses on delivering excellent customer service across the country.

Brief

The project aimed to increase visits to Toyota Service Canada branches, all across Ontario, and boost sales of Toyota accessories through targeted Meta and Google Ads campaigns.

Strategy and Approach:

• Employed targeted advertising through Meta (Facebook/Instagram) and Google Ads.

• Crafted engaging ad creatives to attract attention.

• Used precise demographic and geographic targeting to reach the right audience.

• Implemented retargeting strategies to increase conversions.
  

Key Results and Impact::

• Achieved over 5 Million impressions across various platforms.

• Recorded a 5% click-through rate (CTR), exceeding industry averages.

• Generated a 3% conversion rate from Google Ads, leading to increased website traffic.

• Attained a 12% engagement rate, indicating strong interest in campaign content.

• Kept cost per click (CPC) low, ensuring budget efficiency.